Today I've seen television ad's for both Lost In Translation and Cold Mountain.

The advert for Lost In Translation described it as "one of the best films of 2004". Cold Mountain was similarly described as "a film of the year".

The year is 4 days old.

Considering about the only alternative to those films showing at the cinema is Elf, it's not going to be difficult to obtain such raving reviews.

Saying Lost In Translation is the best film of 2004 is like saying I'm the most intellectual person to hail from Clacton On Sea. I'm as thick as pigshit, there's just no competition.